The Problem
## The Problem Nobody Was Solving
Endometriosis affects roughly one in ten women of reproductive age. Average time from symptom onset to diagnosis: seven to ten years. Adenomyosis, affecting the muscular wall of the uterus, is even more underdiagnosed. Women are routinely told their pain is psychological, dismissed by general practitioners, and shuffled between specialists for years before a gynecologist familiar with the conditions runs the right imaging study.
My PhD was in computational pathology, computer vision for diagnostic patterns in tissue samples and imaging. My academic work focused on cancer subtypes; the methods translated almost exactly to gynecological imaging. The patient outcomes from a working diagnostic-support tool would be more impactful in raw human terms than the cancer work.
I left Verily in early 2023 to start Soraya. The initial product thesis was straightforward: a deep-learning model that read transvaginal ultrasound and MRI imaging and produced a structured diagnostic-support report flagging features consistent with endometriosis and adenomyosis. The model would be used by general gynecologists, not specialists, to identify patients needing escalation to subspecialty care earlier.
The model worked in lab settings by mid-2023. The challenge was getting it into a clinical setting in a way that was safe, validated, reimbursable, and FDA-cleared.
## The Regulatory Reality
Soraya's initial regulatory strategy, after consultation with two health-tech regulatory consultancies and one former FDA reviewer, was a De Novo filing supported by a 600-patient prospective clinical study across four academic medical centers. Estimated time to clearance: 24-30 months from Pre-Submission. Estimated cost: $4.2M.
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