Practitioner-first coverage of the measurement, targeting, and identity systems marketers actually operate in.
Marketing coverage on The Stack Stories is for people who build the systems — server-side attribution stacks, first-party identity graphs, media mix modelling. We track the technical and regulatory shifts that shape the discipline more than the personalities that drive the conference circuit.
Editor's Picks
Google's third-party cookie deprecation in Chrome — long-delayed, much-mocked — finally moved in 2025. We map what actually replaced the cookie for measurement, targeting, and retargeting, and where the seams still leak.
For a decade the Rule of 40 was the single benchmark that SaaS boards used to judge growth-versus-profitability trade-offs. It survived the ZIRP era. It did not survive the AI-cost era. Here is what replaced it.
Design systems have quietly become plumbing. We surveyed the largest public systems, tracked what changed in the tooling, and mapped where the interesting design-engineering work is happening now.
Latest
Google's third-party cookie deprecation in Chrome — long-delayed, much-mocked — finally moved in 2025. We map what actually replaced the cookie for measurement, targeting, and retargeting, and where the seams still leak.
AI is changing the lead generation game. Learn how to harness its power and stay ahead in SEO and PPC marketing.
Dubai's social media influencers face a new challenge with the war mention ban. This change impacts influencer marketing in Dubai and adhering to UAE censorship laws. Learn more about the implications.