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Ryan Petersen: Flexport, Founder Mode, and the Return of the Founder-CEO

Ryan Petersen founded Flexport in 2013. He stepped back in 2022. He returned in 2023 to steer the company through the freight downturn. Along the way, Paul Graham's Founder Mode essay used his story as the anchor.

Ryan Petersen

Flexport

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From 0 to $4M ARR with two engineers: how Layla built Greenmark

Featuredclimate tech

7 min read·B2B SaaS

From 0 to $4M ARR with two engineers: how Layla built Greenmark

Greenmark crossed $4M ARR with a team of three. The founder explains why she said no to twelve hires her board wanted her to make.

Layla AchterbergGreenmark

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The real storiesbehind the build.

Ryan Petersen: Flexport, Founder Mode, and the Return of the Founder-CEO

Every story, unfiltered.

From 0 to $4M ARR with two engineers: how Layla built Greenmark

Built something worth telling?

The real stories
behind the build.